Improve livelihoods of vulnerable women through skills & economic development in Lebanon
Work together to provide vulnerable women with a source of income to provide their livelihoods
Multinational Unilever and MARCH Lebanon work together to contribute to the livelihood of women. The average female labor force participation rate is below 25% and the coalition partners join forces to contest this. Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to enhancing the livelihoods of millions of people by 2020. With this ambition in mind came the idea of a Promotors’ program through which health & hygiene and beauty training is provided along with trainings like communication, selling and merchandising with the aim to empower and build the capabilities of women whilst providing them with a job. MARCH is a militant of women’s rights and views gender equality as a precondition to building an inclusive society. Together the organisations reach out to vulnerable women (by MARCH), train them and provide jobs (by Unilever)- which provides them with a source of income to improve the livelihoods of themselves and their families and communities.
MARCH Lebanon is a local non-profit, non-governmental organisation. Its work seeks to promote social cohesion and personal freedoms. The organisation has developed a distinctive holistic and rehabilitative approach to educate, motivate and empower the youth.
Unilever is one of the world’s leading consumer goods companies, making and selling around 400 brands in more than 190 countries. With its Sustainable Living Plan it commits to helping more than a billion people take action to improve their health and well-being and enhancing the livelihoods of millions of people by 2020.